Posture Poster

Here are some initial rough versions of posters for our project to help posture. The first one tells the story of a man (made of plasticine) whos life has been ruined by bad posture. The second comes from the posture correction method of imagining a balloon pulling your head up. Hence the guy being lifted above the clouds but balloons. The third is divided in two, one side showing a hunch back and the other showing a man standing up straight. They are in duotone so that the viewer will associate the colour used more strongly with posture. If we strongly emphasise one colour in all our material then the colour itself will become a trigger for better posture.

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One Response to “Posture Poster”

  1. Love the duotone posters and choice of typography. Brilliant campaign idea!

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